Start with clarity, not decoration
The first goal of product images is simple: the buyer has to understand what is being sold. If the image is overloaded with symbols, claims and decorations, the product can feel less trustworthy.
International sellers should use a clean main image and move proof elements into the gallery. That gives the product room to breathe and keeps the trust story structured.
The IW seal is strongest when it appears in a dedicated trust image, next to the product and a short explanation.
- Use one message per image.
- Check every image on mobile size before upload.
Use the seal as a proof module
The seal should not look like a discount sticker. A better approach is to design a calm proof module. Show the product, add the IW seal, mention the license number and explain that the product was reviewed according to IW criteria.
This is especially helpful for sellers entering Germany, Austria and Switzerland because buyers can see that the product has a local trust reference.
The visual language should be premium, clean and factual. The goal is not loud advertising. The goal is reduced uncertainty.
- Keep the text short.
- Do not use the seal for untested variants.
Send us your product data and check whether the product is ready for a product-specific review for German-speaking buyers.
Frequently asked questions
Should the IW seal be placed in the Amazon main image?
Usually no. The main image should stay clean. The seal is better placed in secondary images or A+ Content.
How much text should be in one product image?
Use short, readable text. German-speaking shoppers often appreciate detail, but mobile readability is more important.