Built for DACH buyers
Communicate product quality for Germany, Austria and Switzerland with a public, product-specific trust signal.
SELL IN GERMANY WITH MORE TRUST
Give German-speaking buyers a clear reason to trust your product.
Initiative Warentest helps international merchants make product quality visible for Germany, Austria and Switzerland with a product-specific IW trust seal, public license number and transparent review criteria.
For global sellersChina, Japan, Pakistan, Europe, the U.S. or anywhere else.
For DACH marketsGermany, Austria and Switzerland need clear trust signals.
Public licenseEvery active seal can point to a verifiable license page.
For buyers and merchants
A trust seal only works when it can be checked.
The IW seal is linked to one reviewed product, one company, one license number and one validity period. That makes it easier for buyers to understand what has actually been reviewed.
For buyers
Verify an IW seal
Enter a public license number and check whether product, company and validity match.
Why it matters
German-speaking shoppers buy faster when trust feels local and verifiable.
Translation alone is not enough. Your product page needs clarity, seller transparency, German product information and a proof point that buyers can understand.
Useful for unknown brands
When buyers do not know your brand yet, a visible license number and seal can reduce uncertainty.
Made for product pages
Use the IW seal in your shop, Amazon gallery, A+ Content, media kit or sales material.
Process
View testing process From product data to usable trust assets.
Submit product data
Send product name, marketplace link, seller information and available documents.
Review against IW criteria
The product is reviewed as an individual product, not as part of a market ranking.
Receive seal and license
If approved, you receive a product-specific license number and usable IW seal assets.
Build trust in DACH markets
Show the seal where German-speaking buyers need reassurance before buying.
Country entry pages
Specific trust pages for sellers entering Germany from abroad.
Different markets have different trust barriers. These pages explain how sellers from Pakistan, China and Japan can prepare product data, review signals and IW license proof for German-speaking buyers.
Sell products in Germany from Pakistan | IW trust sealFor Pakistani sellers, manufacturers and exporters entering Germany: use product-specific IW reviews, public license pages and a German-facing trust seal.German trust seal for Chinese sellers | IW sealFor Chinese Amazon sellers and ecommerce brands selling in Germany: build buyer confidence with product-specific IW reviews and a public license page.IW seal for Japanese brands entering GermanyFor Japanese brands entering Germany: support product launch trust with an IW product review, public license number and German-facing trust seal.
Merchant knowledge
Practical articles for selling into the German-speaking market.
How to sell more on Amazon Germany with stronger trust signalsInternational Amazon sellers need more than translation. German-speaking shoppers want clear product data, transparent seller information and credible trust signals before they buy.Amazon product images for German buyers: how to show quality and proofProduct images should explain the offer, reduce doubt and place the IW seal where it supports trust without overwhelming the listing.Product testing for DACH market entry: what international sellers should prepareA practical preparation guide for brands that want to sell in Germany, Austria and Switzerland with stronger product transparency.Why German buyers check seller transparency before trusting a productSeller data, origin details, German language information and a verifiable license number can reduce uncertainty in the buying decision.
Ready for Germany?
Turn product quality into a visible trust signal.
Start with one product or prepare a larger product portfolio for the German-speaking market. We can help you decide which products should be reviewed first.